Marjoriikka Ylisiurua is a PhD student in consumer economics. She is currently working at Consumer Society Research Centre at the Department of Political and Economic studies at University of Helsinki, Finland. She was trained in communications engineering, user-centric product development, economic and social history,  media studies, and international politics at the University of Helsinki (B.Soc.Sc.) and the Helsinki University of Technology (M. Sc.).

With an extensive industry background, Ylisiurua’s past and ongoing research lies at the intersection between new consumer technologies and their commercial uses. More specifically, she attempts to understand how consumer interests and trends are formed as a mechanistic phenomena and contribute to new market developments, and how technological advances and contributions from companies, politicians, and the media impact these processes. In consumer economics, these concerns fall under the purview of capability economics (Sen 1979).

Ylisiurua has lectured and assists courses in complexity modeling and innovation hype cycles for the Faculty of Social Sciences. She is currently working on her second consumer economics article utilizing the massive Suomi24 material at Academy of Finland digital humanities project Citizen Mindscapes. More information can be found at project blog (in Finnish).


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